Tea style · teaconnnection

Matcha: Analyzing 2,282 teas from 121 sellers

teaconnnection collects data from over 196 online tea shops, so you can easily browse, compare, and analyze different teas.

On this page, you can learn all about matcha, based on the data we collected.

Data through May 29, 2026.

Listings

2,282

Product pages

1,394

Sellers

121

With harvest year

9%

With origin country

71%

What is matcha?

Matcha is stone-ground powder made from shade-grown tencha — the same leaf class used before grinding, but consumed whole rather than steeped and discarded. Shading boosts umami and sweetness; grinding the leaf into powder means you drink the entire leaf suspended in water.

In our latest data, Japan accounts for 94% of matcha with a named origin — especially Kyoto, Shizuoka, and Kagoshima.

How to prepare matcha

Matcha is whisked, not steeped — sift the powder into a bowl, add water, and whisk with a chasen until frothy.

  1. Sift 1–2 g of matcha into a bowl to break up clumps.
  2. Add 60–80 ml of water at 70–80°C (not boiling — cooler water reduces bitterness).
  3. Whisk vigorously with a bamboo chasen in a W motion until a fine foam forms on the surface.
  4. Drink immediately from the bowl; matcha does not re-steep like loose-leaf tea.

What to look for when buying matcha

Grade and intended use matter more than with loose-leaf tea. Ceremonial grades suit drinking straight; culinary grades target lattes and baking. About 27% of what we track names a cultivar and 35% names a producer or garden.

Origin signals quality — Kyoto and Uji appear often on premium lots. Always compare price per gram; matcha packs are small and per-100g pricing varies enormously across grades.

Cultivars and naming on the market

Okumidori, Yabukita, and Saemidori are the cultivars we see most often on documented lots. Titles also distinguish ceremonial vs culinary grade, organic vs conventional, and single-cultivar vs blend.

Koicha (thick tea) and usucha (thin tea) preparation grades appear on some premium listings. Latte-grade and ingredient matcha fill the lower price band — use the browse table below to compare.

Where matcha comes from

Japan accounts for 94% of matcha with a named origin. Kyoto leads — including Uji, the historic center of Japanese matcha — followed by Shizuoka and Kagoshima.

The best-documented lots name a specific prefecture, garden, or cooperative. Some sellers describe tencha shaded for several weeks before harvest and stone-ground on site.

Flavor and character

Matcha typically tastes umami-forward, sweet, and creamy — the concentrated expression of shaded Japanese green tea drunk as whole leaf. Bitterness varies by grade and whisking technique.

Ceremonial grades tend toward smooth umami with little astringency; culinary grades can be bolder and better suited to milk or sugar. The cultivar and shading duration shape the profile as much as the grade label.

How matcha is made

Tencha — the leaf that becomes matcha — is shaded for several weeks before harvest, steamed, dried flat without rolling, then de-stemmed and stone-ground into fine powder. The shading and grinding steps define the category.

Traditional stone mills produce finer powder than machine grinding; either way, freshness matters — matcha oxidizes after opening. Organic and single-estate claims appear on about 41% of what we track.

What matcha costs today

Matcha mostly sits between $31.74 and $133.75 per 100g, with a median of $69.25 — the highest price band among the Japanese greens we track. Ceremonial grades push well above the median; culinary grades can sit lower.

Sort the browse table by price per gram to compare on equal footing. Grade, origin, and cultivar all move price — a small tin of ceremonial Uji matcha can cost several times more per gram than a bulk culinary lot.

Typical price per 100g

CurrencyListingsMin25thMedian75th90thMax
EUR448€2.49/100g€30.03/100g€65.70/100g€104.41/100g€162.52/100g€1,290.00/100g
USD660$1.37/100g$31.74/100g$69.25/100g$133.75/100g$249.85/100g$2,266.67/100g

Everyday drinking

$31.74/100g

A good starting range for regular cups.

Typical mid-range

$69.25/100g

Where many well-described teas sit.

Higher detail

$133.75/100g

More specific origin or plant variety is common here.

Treat-yourself

$249.85/100g

Rare, aged, or highly specific teas.

Origins in this category

Top sellers

Tea styles

Examples worth opening

Good example to compare

Japan Wazuka 'Samidori' Matcha

A good example to open first is “Japan Wazuka 'Samidori' Matcha” from What-Cha Tea. It tells you where it's from (Japan · Kyoto Prefecture · Wazuka), which plant variety (Samidori), who made it (Obubu), when it was picked (2025).

OriginRegionLocalityPlant varietyMakerPickedSeasonTaste notesFlavorsPack size

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Good example to compare

Japan Wazuka 'Okumidori' Matcha

A good example to open first is “Japan Wazuka 'Okumidori' Matcha” from What-Cha Tea. It tells you where it's from (Japan · Kyoto Prefecture · Wazuka), which plant variety (Okumidori), who made it (Akihiro “Akky” Kita), when it was picked (2025).

OriginRegionLocalityPlant varietyMakerPickedSeasonTaste notesFlavorsPack size

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Unusual pick

Blend Kamakura Matcha

An unusual pick is “Blend Kamakura Matcha” from Breakaway Matcha. It tells you where it's from (Japan · Kyoto · Ujitawara), who made it (fastidious growers).

OriginRegionLocalityMakerTaste notesFlavors

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Unusual pick

Blend Jizo Matcha

An unusual pick is “Blend Jizo Matcha” from Breakaway Matcha. It tells you where it's from (Japan · Kyoto · Gokasho).

OriginRegionLocalitySeasonTaste notesFlavors

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More teas to explore

  • Matcha Sayo Bio

    Yoshi en · Matcha

    €0.02–€0.02/g

    View listing
  • Matcha Hinode P.Free

    Yoshi en · Matcha

    €0.03–€0.03/g

    View listing
  • Matcha Tee Sankei Bio

    Yoshi en · Matcha

    €0.04–€0.04/g

    View listing
  • Matcha Oribe Bio

    Yoshi en · Matcha

    €0.10–€0.10/g

    View listing
  • Certified Organic Green Tea Powder USDA and EU Certified

    Yunnan Sourcing USA · Matcha

    €0.11–€0.11/g

    View listing
  • Sencha Matcha Iri Mild Bio

    Yoshi en · Matcha

    €0.13–€0.13/g

    View listing

FAQ

What is matcha?
Matcha is stone-ground powder from shade-grown tencha. You whisk it into water and drink the whole leaf, which gives a concentrated umami-sweet cup unlike steeped loose-leaf green tea.
How do you prepare matcha?
Sift 1–2 g into a bowl, add 60–80 ml of water at 70–80°C, and whisk with a bamboo chasen until frothy. Drink immediately — matcha does not re-steep.
How is matcha different from sencha?
Sencha is loose-leaf steamed green tea steeped and discarded. Matcha is shaded tencha ground to powder and consumed whole. Matcha is higher in umami intensity and usually more expensive per gram.
How current is this data?
Listings were last imported on 2026-05-29. Prices and availability can change on the seller's site — always confirm on the product page before buying.